Yesterday, an interesting article popped up in front of me, entitled, "The Ten Ways Twitter Will Permanently Change American Business".
The article points out that as Twitter grows in size and acceptance, it will increasingly become a place where companies build brands, do research, send information to customers, conduct e-commerce, and create communities for their users.
Now stop at that point, and consider WHO you are most likely to find on Twitter. That's right, the highly coveted 18-44 crowd, many of whom are "deaf" to traditional and email based solicitations. The article cites well how having the opportunity to tell customers about attractive sales and new products can be done at remarkably low cost while providing for greater geographic accuracy. The same principle can also apply to the workforce you are trying top attract.
One of the consistent challenges each generation of marketers face is being able to pick the right medium and message to appeal to a particular audience of "buyers". Now substitute "workers" for "buyers" and reflect on how this tool may be able to be adapted to your efforts to promote your organizations' attractiveness to this young, smart, hip and connected cohort.
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