A recent study entitled "Google unveils research on executive Internet use" was published in BtoB has some interesting implications for online learning.
The study of both large and small-business owners indicates that they use search and social media more than you might expect, according to new research unveiled by Sam Sebastian, director-local and b to b markets at Google, during his keynote Thursday at BMA’s “Unlearn” conference held in Chicago.
Seventy-three percent of C-suite executives indicated that they are using the Internet daily, Sebastian said, referring to new research Google conducted with Forbes of 500 executives at companies with sales of $1 billion or higher. “They’re not delegating,” he said. “They prefer to do a lot of this stuff on their own.”
Among the findings from the research, which will be formally released in the coming weeks include: 64% of C-level execs conduct six or more searches per day to locate business information.
Interestingly, 1 in 5 said they preferred to watch video rather than read text. Focusing on the impact of video, Sebastian said there are “1.5 million business searches daily on YouTube,” making it the second-most-visited destination for business searches, behind Google. eLearning execs take note - that as more rich media becomes available, that static "page turner" learning materials will become less popular to learners.







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