Dr. Charles Thornton, Chairman
of The Thornton-Tomasetti Group and receipeint of ENR’s 2001 Award of
Excellence, is one of the "oracles" in the area of workforce
development for the Design and Construction Industry.
He received the ENR award in
2001 for his tireless efforts to promote and build the ACE Mentoring Program – an
educational program to introduce high school students to the various aspects
and careers available in the construction industry. He offers a perspective on why it is
particularly difficult to
Nature of the Challenge
The design and construction
community suffers from either the lack of a true image (engineers do not run
trains) or a negative one (entry level construction workers on a job
sites). In an age of information,
Madison Avenue, and slick marketing, a non-existent or “poor” image can greatly
undercut an industry’s efforts to attract the best and brightest.
Elements of a “Poor” Image
The most prominent elements that
appear to create or add to a “poor” image can be categorized in the following
manner:
-
Safety issues on job sites remain a major
challenge.
- Working conditions can be difficult at times
(heavy, often out door work).
- Seasonal or migratory nature of the work.
-
Decentralized, small business dominated
industry.
-
Perceived pay scales being lower than they
actually are.
-
Difficult or technical math and science skill
sets required.
Consequences of a “Poor” Image
The perceived and real elements
that contribute to a “poor” image have consequences that impede the industry’s
efforts to attract the next generation:
-
Parents and school counselors have wrong or
misconceived view of the industry.
-
Intellectual resistance – viewed outside of the “college path”.
-
Believed to be a physically demanding industry
without IT or new technology applications or skills – which results in a low
attraction level for “white collar” careerist.
-
Industry doesn’t attract its needed share of
women and minorities to fill expanding job slots.
-
Nascent interests exhibited by children are not
fully supported and nurtured so as to encourage eventual career choices.






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