An associate, Jared Matthew publishes an interesting series of articles on "UNCONVENTIONAL AND CREATIVE INSIGHTS MADE SIMPLE" that I read regularly. One of his recent pieces jumped off the page for me.
Yet, don't we frequently see ourselves and others "stuck in a rut" and unable (or simply unwilling) to change our approach to things, despite a yearning desire to acheive a different outcome?
Jared shares when he was being represented by an agency for acting/modelling, and had about a 1 in 30 chance to "book" something. His agency had a 30 in 1 chance someone was going to book it.
He asks us to consider: "Which would you prefer, and how can you improve your business and personal life so that the odds are in your favor?" And goes on to suggest...
- Don't control things you can't control.
- Control the things you CAN control.
- If you can't turn the odds in your favor, come up with ways that INCREASE your odds by;
- Trying multiple things, until you get the results you want. But let me caution you, if you are NOT getting the result you want, don't keep trying the same thing or blame "the economy." Remember, "the economy" doesn't pay your bills, YOU DO! So keep changing UNTIL you get the results you want.
- Find the people that love what you do or who you are, and get them to tell others how great you are. Hint: if you are spreading the word more than other people, you aren't doing something right. Besides, which increases your odds, meeting someone who "heard" great things about you, or you yourself telling someone how great you are?
- If people like something you have, create and have extensions around it. Meaning, if you have a book; create and sell and audio book version, dvd version, behind the scenes version, newer version, special edition version, eatable version, cartoon version. Hint: This is the reason why there are so many movie sequels and products around it. Why? The odds are, that if the first movie created an insane amount of money, so would the second, third, fourth and fifth ones. Furthermore, if you already proved your success with one thing, you don't have to spend a tremendous amount of money trying to convince people to buy what you have on the things that follow it. Why? You already proved it's success, by it already being successful.
